If you are a serious Twitter user, you are already likely aware that many people schedule their daily tweets. This is done for a number of reasons such as tweeting at peak times for maximum exposure, maintaining top of mind awareness within your target market. There are many tools to accomplish this task, but over the past little while I have been user BufferApp because of how perfectly it works with my daily habits.

If you have used services to schedule your tweets in the past, you have likely tried Hootsuite or Timely.is. Both of these services work in different ways and are solid tools to use, however neither work particularly well for me. I read online articles in bursts, digesting several articles at a time, leaving me with an urge to share the great content. The problem that I ran into was having to use the “tweet article” link and then having to copy and paste the content in order to schedule it. Otherwise I would be tweeting 5 articles first thing in the morning, and focus on my work for the rest of the day. I needed something that would let me schedule my tweets more quickly and easily.

Then I ran across a service called BufferApp.

What BufferApp allows me to do is (having installed the browser plugin) I can simply click on the icon in the menu which pops open a window containing the tweet with two options available “Tweet now” or “Add to Buffer”.  A Simple, extremely intuitive, one step process to schedule tweets. I can setup my setting through the website as to what days and what times I want to post, how many tweets a day, etc. When I add a tweet to the buffer, it adds it to the bottom of the list. The free version allows 10 stored tweets, which I’ve found to work for me.

It also has some handy analytics included, tracking re-tweets and the number of people that clicked on a link. This means you can track and adjust when you tweet depending on when your target audience is most likely to be listening.

The features

1. Very intuitive integration into the browser
2. Free version will be enough for most twitter users
3. Provides analytics of re-tweets and link clicks
4. Great easy to use interface

If you upgrade your account, there are more features available such as multiple twitter accounts, longer list of tweets that can be scheduled, and more.

The downside

A downside I have found is that there is no mobile support. Without an app, it means you are using an email workaround to post to your buffer. It still works for my purposes as I do little reading on my mobile. They are working on a mobile app, so this is just a temporary workaround.

A little extra

It also looks like BufferApp has started integration into facebook with LinkedIn and Google+ to follow.